Tag Archives: Make headlines

5 Easy Steps to Making Headlines in Your Home Town


While it would be great for almost any business to make it into the Wall Street Journal or some other national media outlet, there is still much to be said for the power of the little local community newspaper, magazine, … Continue reading

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Let Their Word Work for You


Remember your days on the school yard when the ultimate game changer was the final word of an authority? Teacher says so! Mom said so! The principal said so! One reference to such a leader figure meant winning or losing … Continue reading

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Does Size Matter?


When it comes to hiring a marketing agency, there are many considerations to weigh. Some agencies specialize in particular industries, such as technology, or in particular media, such as online ads or television ads. But for most businesses looking for … Continue reading

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Billboards: The Sign of the Times


I recently had the luck to be stuck in traffic on Highway 101 North, toward San Francisco. Strange as it may seem, I do not say “luck” in a tone of sarcasm. The bumper-to-bumper delay under the hot Saturday sun … Continue reading

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Social Media: Old-School Business in Shiny New Packaging


Back in the good ol’ days, self-respecting business people would wake up and scan over the newspaper in the mornings to read the latest “status updates” and the opinions of influential leaders.  In the time so wonderfully glorified in the … Continue reading

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Gift Wrapping for Your Business


Have you ever wondered why we go to such lengths to wrap our Christmas presents? If you think about it, you’ve already gone to the trouble of shopping for and buying personalized gifts, loading them up in the car and … Continue reading

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Micro-Marketing and the Shelf Life of Promo Items


I have a favorite bottle opener. I’ve had it for years. There’s nothing in particular about the look of it—it simply works well and has not gotten lost yet. When there is another option in the drawer, I always go … Continue reading

Posted in branding, Business, California, Central Coast Marketing, graphic design, identity, Marketing, niche market, Paso Marketing, Paso Robles, PR, Promotional Items, public relations, Social Media | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Hitting Send on Strategic Email Marketing


If your business has access to a list of email addresses for past and/or current clients, don’t miss out on one of the easiest and most powerful marketing tools the modern world offers: Email Marketing. With the click of a … Continue reading

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Design to Survive


The old adage “Don’t judge a book by its cover” may work well as a metaphor for gauging the character of a person, but it has no place in the cut-throat modern business world. Anyone in publishing—book, magazine or newspaper—will … Continue reading

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Search Engine Marketing: Reaching Real Users


As the name implies, Search Engine Marketing (SEM) is the process of marketing your website to “search engines,” or online website directories (such as Google, Yahoo and Bing); however, as search engines are used by people, and people are the … Continue reading

Posted in Business, California, Central Coast Marketing, Marketing, seach engine marketing, search engine optimization, seo, Social Media, website design | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment