Remember your days on the school yard when the ultimate game changer was the final word of an authority? Teacher says so! Mom said so! The principal said so! One reference to such a leader figure meant winning or losing an argument, a place in line or a handball competition.
Business works the same way.
You can cite the strengths of your business until you are blue in the face, but your customer is always going to respond with one question: Says who?
The difference is that the authority figures influencing your market are not parents and teachers; they’re journalists. The media—whether Oprah, a local news reporter, a blogger or the host of an NPR show—casts the tiebreaking vote when it comes to consumer opinions.
And the best way to get backed by these opinion-leaders is through a little thing called PR.
Public Relations, when executed wisely, puts your message in the hands of the ultimate messengers, giving your selling points that essential third-party endorsement that means the difference between winning or losing the hundreds and thousands of customers who tune in or subscribe.
In a nut shell, media has the final word. Let their word go to work for you with a smart PR campaign.
AR & Co. PR & Marketing knows their way around the PR playground. Contact one of our PR specialists today, and make your way to being the big company on campus.
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