Back in the good ol’ days, self-respecting business people would wake up and scan over the newspaper in the mornings to read the latest “status updates” and the opinions of influential leaders. In the time so wonderfully glorified in the popular show Mad Men, print and television advertisements were the path to success. A jingle and a billboard were the currency of capitalism.
Times have changed.
But old-school ways are yet to be found in the modern business world.
Lurking behind a veil of new-fangled technology called “social media,” there lie the same old, tried-and-true tenets of marketing. And the big-time, long-standing, Fortune 500 companies that have been around since long before television—let alone internet—have recognized that common thread.
Case in point: Procter & Gamble recently announced a switch from 77 years of doing TV ads and soap operas to going full-steam ahead with Facebook, Youtube and Twitter.
Reprinted from “Paso Robles Marketing,” a blog featuring tips, tricks and tools for generating free publicity written by AR & Co PR & Marketing. Subscribe at http://www.pasoroblesmarketing.com/ and receive Blog updates by email.If you like these tips, please pass them on to your friends, clients and colleagues.Follow us on Facebook!